Almost every day hundreds of artists are putting out their songs on Spotify to get more likes, followers and also to be featured in playlists. Long gone are the days of burning 80 minutes of music on a CD. Now we curate playlist that way everyone can enjoy. With the large market of people curating playlist, it’s very difficult to have your playlist seen. Well luckily today were providing you with 7 ways to gain visibility on your Spotify Playlist.
- Understand Your Listeners’ Wants and Needs
Even if your main forte is song creation, Spotify playlists give you the opportunity to think entrepreneurially about your target audience. You’re entering a zone in which the better you promote your art, the more success you’ll see. Therefore, you must put yourself in your fans’ shoes and think about their main desires and interests. First, define your target audience. Who are they? If you think they’ll like your music, what else will they like? What other genres do you like, even though you don’t make that type of music?Only after thinking through the interest patterns of your fans can you start to actually reach them.
2. Plan Your Marketing Efforts
Cali Kev once stated that “every minute you spend in planning saves 10 minutes in execution.” Take a piece of paper and jot down all of the possible ways (that you know of) to widen your Spotify-playlist audience. Keep them all in one place as a reference, and break each strategy down into smaller chunks of tasks. Stick to one thing until you see/don’t see results, then adjust and optimize.
3. Take Advantage of Social Platforms
If you want a famous Spotify playlist, you need to leverage social networks. Everyone’s spending time on social media, so that’s where you should be, too. Create a professional page with a professional brand name and design. Post relevant content and give value to your target audience. With people spending lots of time at home do to Quarantine, AuxGod took advantage and grew their Spotify playlist to 1200 followers by personally connecting with each follower on other social platforms. Grow your page’s followers, and begin promoting your Spotify playlists.
4. Contact The Artist On Your Playlist
One of the best ways to grow your playlist’s popularity is to build a network with the music creators in your extended community. Find out who your fans also listen to, take note of which bands and artists you play shows with, or other bands and artists that share your label, and get in touch. This will open up avenues to cross-promote each others’ work and offer your fans something they might also like since it’s coming from a related artist community.
In a similar vein, using influencers who even aren’t musicians themselves can help extend your reach. Find out who your fanbase follows, and reach out to those people with a polite ask to share your playlist on their social channels, perhaps in exchange for writing a track for them for free or sending them band merchandise. Again, it’s all about cross-promotion and growing your audience through shared extensions.
5. Post Your Playlist on Reddit
In case you didn’t know, there’s a special subreddit called “Spotify Playlists” which regularly hosts competitions in which the best playlists are prized. All you have to do is link to your playlist in the “Spotify Playlists” subreddit. Then, organic traffic will start flowing immediately because Reddit is a high-ranking authority in search engines, and the website’s user engagement can make any post go viral within hours. Scale by adding more playlists!
6. Collab with Other Playlist-Curators
Collaborate with popular playlist-makers such as Filtr, Indiemono, Streaming Promotions and Playlist Pump.
Create a playlist that’s mutually beneficial; with the help of these platforms, it could rank highly on Spotify searches. Send in a proposition along with your playlist idea via email or through the websites. Remember to advertise yourself as a curator who can work professionally and within a deadline.
In a similar vein, using influencers who even aren’t musicians themselves can help extend your reach. Find out who your fanbase follows, and reach out to those people with a polite ask to share your playlist on their social channels, perhaps in exchange for writing a track for them for free or sending them band merchandise. Again, it’s all about cross-promotion and growing your audience through shared extensions.
7. Stay Consistent, and Keep Creating Content
In order to win at this game, you must stay consistent, develop your brand, and use mood to your advantage. Your actions should follow a strategic roadmap, but the specifics of which are up to you! Keep creating content, keep satisfying your audience, and try to keep on a schedule.
Spotify is a platform that offers you a ton of potential. If you manage to put together some minor successes, make sure you stay active and continue to feed people what they’ve proven they want. Test, test, test. Then optimize. As we’ve stated earlier, the more you grow your community as a playlist tastemaker, the more you can leverage it alongside your music-making as well. Good luck!
